F.Y.I.

JMK forms digital and data partnerships

Sydney advertising agency JMK has entered into a joint venture with digital agency Sitback and data agency Zonk to provide an integrated brand and digital offering from their office in The Rocks.

The announcement:

JMK has entered into a joint venture with digital agency Sitback and data agency Zonk to provide an integrated brand and digital offering. The three agencies are now co-located at a Georgian Mansion in The Rocks, Sydney.

Julian Martin CEO of JMK comments: “The communications model is now centered on rich engagement and more rapid behavior change. More and more clients have been seeking the multiple perspectives of brand, digital and data analytics to design and deliver this. In Sitback and Zonk we have found partners with different skills and common chemistry. Now with the co-location of our businesess in The Rocks we can deliver this service in a more seamless and immediate way.”

Steve Cuda CEO of Zonk comments: “Working closely with brand and digital experts is a key part of Zonk’s offering. Our close proximity to the JMK and Sitback teams means we can really analyse what is happening now and know what is possible for their clients.”

Paul Armstrong CEO of Sitback comments: “Being technically creative is at the heart of what we do with major companies who are demanding more and more from their digital assets. Having access to JMK’s brand and communications skills is a rich new growth area we can tap into with clients. Also the Friday BBQ’s will be more fun.”

Contacts:
– JMK Advertising

o Julian Martin, CEO

o Phone: 02 92401999

o Mobile: 0419568972

o Website:www.jmkagency.com.au

o Clients include: Pfizer, Centrum, rediATM, IMB Building Society, Financial Review, Royal Wolf Containers.

– Sitback

o Website: www.sitback.com.au

o Clients include: Subaru, Virgin Money, Optus, Opera House

– Zonk

o Website: www.zonk.com.au

o Clients include: NRMA, Jenny Craig

JMK partners at The Rocks

Source: JMK press release

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