JMK forms digital and data partnerships

Sydney advertising agency JMK has entered into a joint venture with digital agency Sitback and data agency Zonk to provide an integrated brand and digital offering from their office in The Rocks.

The announcement:

JMK has entered into a joint venture with digital agency Sitback and data agency Zonk to provide an integrated brand and digital offering. The three agencies are now co-located at a Georgian Mansion in The Rocks, Sydney.

Julian Martin CEO of JMK comments: “The communications model is now centered on rich engagement and more rapid behavior change. More and more clients have been seeking the multiple perspectives of brand, digital and data analytics to design and deliver this. In Sitback and Zonk we have found partners with different skills and common chemistry. Now with the co-location of our businesess in The Rocks we can deliver this service in a more seamless and immediate way.”