Jodie Koning named Adshel’s head of marketing
Jodie Koning, former marketing director at RadiumOne, has been named marketing boss of Here, There and Everywhere’s (HT&E) outdoor business, Adshel.
Koning spent a year in her role at RadiumOne before joining Blackmores as marketing manager.
Koning will report to David Roddick, director of sales and marketing
She replaces Charlotte Valente, who left Adshel to join APN Outdoor as marketing boss late last year.
Koning has worked in a number of marketing and sponsorship roles throughout her career. She spent time at Diageo, Blackmores and almost five years with HT&E’s radio arm, ARN, in roles including national marketing director and national senior marketing manager.
In her new role, she will report to David Roddick, Adshel’s director of sales and marketing.
Roddick said he was excited by Koning’s “operational” and “strategic” capabilities.
“I look forward to seeing how her background of consumer insight, technical expertise and go-to-market execution will combine to develop our amazing marketing team and drive us further forward,” Roddick said.
Koning added: “I look forward to leveraging my experience on both the buy and sell side, to further strengthen our audience-led approach and value proposition. I have inherited a hugely capable team and outstanding product and look forward to seeing what we can deliver.”
