Joe Publick launches chicken tikka masala Tik Tok competition with Deliveroo

To promote Joe Publick’s song, ‘Chicken Tikka Masala’, Deliveroo has launched a Tiktok content competition to win a year’s supply of chicken tikka masala.

The announcement:

To celebrate the TGIF-banger ‘Chicken Tikka Masala’ by Joe Publick, tikka masala-loving Aussies are being encouraged to upload their ‘Chicken Tikka Masala’-inspired content on TikTok or Instagram Reels for their chance to win a year’s worth of this beloved dish, thanks to online food delivery company Deliveroo.

Content can range from the outright outrageous, to funny, dancey, or simply a great opp to flex your best culinary skills. Much like the dish itself, this challenge is open to your best interpretation.

A list of Aussies TikTokker’s have already come on board to support the #ChickenTikkaMasalaChallenge. You can check out their content here: Marty & Michael, Bayle Bee, Bridey Drake and Sooklyn.

Chicken Tikka Masala is traditionally composed of chicken tikka, boneless chunks of chicken marinated in spices and yoghurt that are roasted in an oven, served in a creamy curry sauce. A tomato and coriander sauce is common but no recipe is standard. According to the very accurate Wikipedia, a survey found that of 48 different recipes, the only common ingredient was chicken.

Commenting on the Challenge, Joe Publick said: “You Aussies love a curry don’t ya? – and of course a bangin Chicken Tikka Masala. We’ve teamed up with Deliveroo to give away a whole years’ worth of Ruby (that’s curry for you non-pommys). Let’s get this competition live and see all the absurd things people come up with to win a year’s supply. It’s not exactly been the best year, so why not lather yourself up in Chicken juice and Masala? Have no dignity left? Perfect! The more embarrassing the better. Obviously.”

Commenting on his Chicken Tikka Masala track, Joe Publick added: I’d never of thought that a song about a typical British night out would reach Australia… especially during lockdown! But I guess we all need a proper night out to look forward to, and I think that’s why so many people connected with it. Thanks all! God knows we’re all missing the pub right now right?, and if there’s one thing Ozzies and Poms have in common it’s the love of a few pints on a Friday night”

To enter the Challenge, simply:

1. Create your best content using the ‘Chicken Tikka Masala’ by Joe Publick audio clip on TikTok or Instagram Reels.

2. Upload your content to one or both of these platforms.

3. Include the hashtag #ChickenTikkaMasalaChallenge

4. Leave the content public/on your feed for the duration of the entry period (competition ends November 10th 2020).

LISTEN TO ‘Chicken Tikka Masala’ by Joe Publick NOW.

Competition is open to Australian residents only. Entries close November 10th. Full T&Cs available here.

Source: We Are Different PR media release


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