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John Deere adds The Station Agency and This is Flow to agency roster

John Deere has added independent agencies The Station Agency and This is Flow to supply strategy and creative (The Station Agency) and media planning and buying (This is Flow) for the brand’s ANZ operation.

“It’s a privilege to both work on such an iconic brand and across an industry of commercial and cultural importance to Australia and New Zealand. We’re excited to play our part in helping John Deere bring its innovative technology and world leading support to its customers to drive the future sustainability of farming and agriculture,” said Alasdair Robertson, managing partner, The Station Agency.

“There are thousands of John Deere stories out there from anyone that uses, experienced, or just has some life memories with the green tractor. We are so excited to be part of that history, elevating a global brand with innovative media and intelligent targeting in our own market,” added Jimmy Hyett, founder and CEO of This is Flow.

This is Flow was named last month as the media agency of record for Carnival Australia as well as winning the media for The Workwear Group’s Yard Yakka and KingGee late last year.

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