John-Paul MacCormic becomes GM of Columbus NSW

Columbus has promoted John-Paul MacCormick to general manager of NSW.

The announcement:

Leading data-driven marketing agency, Columbus, a Merkle Company, has promoted John-Paul MacCormick to General Manager of NSW.

Since joining Columbus in 2013, MacCormick has held multiple leadership roles within the agency including Group Client Partner, National Operations Director and most recently, National Commercial Director, overseeing the commercial growth of the agency. As General Manager NSW, MacCormick is charged with strategic market growth, ensuring his team continue to deliver data-driven marketing strategies with tangible business results for clients. MacCormick will report to National Managing Director, Mitchell McBeath.

McBeath said of the appointment, “Having worked with John-Paul for five years now, he is an outstanding talent and we couldn’t be more delighted to promote him to lead the NSW team. John-Paul was the clear standout a search of local and global candidates with his demonstrated people, client and commercial acumen. His proven track record of driving growth for key brands within Australia was second to none and I’m excited to see how he continues this in his new role.”

MacCormick said, “I am thrilled to lead the NSW team, who are some of the most talented people in the industry. After five years at Columbus, I have been lucky to be a part of significant change and growth, both at Columbus and across the industry. I look forward to driving our market-leading talent to further unlock value for our clients with our data-driven marketing and technology solutions”.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. In Australia, Merkle is building a presence with data-driven marketing agency Columbus and b2b digital media and marketing agency DWA both part of the Merkle network locally.


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