Johnnie Walker: ‘where flavour is king’

Leo Burnett Sydney has launched a new ad for whisky brand Johnnie Walker.

The cinematic spot shows a man walking through an old house of  luxury and opulence – representing the quality of ingredients that go into the drink – with the tagline “where flavour is king”.’   

It follows a campaign last year attempting to make the brand less serious.


  • Agency: Leo Burnett Sydney
  • Chief Creative Officer: Andy DiLallo
  • Creative Director: Vince Lagana
  • Creative Director: Grant McAloon
  • Client Services Director: Peter Bosilkovski
  • Account Director: Claire Kesby-Smith
  • Agency TV Producer: Rita Gagliardi
  • Production Company: EXIT Films
  • Director: Mark Molloy
  • Producer: Alice Grant
  • VFX and Post Production: Alt.vfx, Brisbane.
  • VFX Supervisor: Colin Renshaw
  • VFX Producers: Lily Crowley & Marnie Ellis
  • VFX team : Rowan Cassidy, Brendan Savage, Sarah Collier, Chris Conception,
  • Richard Pritchard, Nick Angus, Andrew Palmer, Matthew Chance, Carlo Managhan, Urs Furrer
  • Grade: Andrew Clarkson, Method Studios
  • Editor: Peter Sciberras, Method Studios
  • Music Composer: Ramesh Sathiah, Song Zu
  • Sound Engineer: Simon Kane, Song Zu
  • Music/Sound Producers: Larissa Coupe and Lindy Lewis
  • Line Production Company: Unit Sofa
  • Line Company Producer: Nikola Mohita

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