Johnson & Johnson moves $25m media account from OMD to UM following global pitch

Johnson JohnsonMajor fast moving consumer goods (FMCG) brand Johnson & Johnson has announced it is moving its media buying with IPG Mediabrands subsidiary J3.

As J3 does not have a presence in Australia media agency UM expected to take over the account from OMD, which has held the account in Australia for nine years.

The decision is just the latest in the string of global media pitches – dubbed “mediapalooza” to impacted these shores with reviews for 21st Century Fox, Daimler/Mercedes, Sony and Lactis Parmalat still ongoing. 

This year more than $250m has been put in play amid the raft of international media reviews and according to Nielsen there is still more than $75m in the air at present.

MediapaloozaBoth OMD and UM declined to comment while comment is being sought from Johnson & Johnson Pacific.

“After a comprehensive media review across our Consumer, Pharmaceutical and Medical Device businesses, J3 has been selected as our media partner for each of our regions, including Asia Pacific, Latin America (excluding Brazil), Europe, Middle East and Africa,” Johnson & Johnson said in a global statement.

According to Nielsen the Johnson & Johnson account is worth $25m locally with the account first going to pitch in May. 

Nic Christensen


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