F.Y.I.

Johnson’s Baby Facebook initiative allows parents to chat to nurses

September 22, 2010 2:47

Media agency OMD and digital agency Profero have created a Facebook initiative which allows consumers on the Johnson’s Baby page to live chat to registered nurses from Tresillian Family Care Centres.

The announcement:

JOHNSON’S® Baby and Tresillian Family Care Centres are excited to announce the launch of TRESILLIAN LIVE ADVICE on the 20th September 2010.

TRESILLIAN LIVE ADVICE is a free online service on the JOHNSON’S® Baby More Loving Moments Facebook page (http://www.facebook.com/MoreLovingMoments?v=app_6009294086&ref=ts)

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Topics

6 COMMENTS

Tom 22 Sep 10

Genius.

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Andrew 22 Sep 10

Awesome, well done to everyone involved.

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russ 23 Sep 10

Awesome idea, well done Profero.

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Michael 24 Sep 10

Great innovation. Well done Profero

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tweebs 24 Sep 10

Good concept and kudos to J&J for walking the walk.

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CJ 29 Sep 10

Great idea, Profero! Interesting move by J&J.

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Johnson’s Baby Facebook initiative allows parents to chat to nurses

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