‘Joint Effort by name, Joint Effort by nature’: Former AJF partner and creative director launch new consultancy

February 7, 2024 1:12

Former indie creative agency AJF Partnership co-owner, Josh Stephens, and creative director, George Freckleton, have today launched their new venture – Joint Effort Creative (JEf) – an advertising, brand and marketing consultancy.

Described to “combine strategy, design, creative and production to execute campaigns, connect with customers & get results”, the new Melbourne-based consultancy believes the best work comes from the best relationships – with clients, collaborators and production partners.

(L-R): Freckleton, Stephens

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.