‘Jokekeeper’ campaign displayed on New York’s Times Square billboards
Comedian Dan Ilic’s campaign ‘Jokekeeper’ has been displayed on several billboards in New York’s Time Square.
The ‘Jokekeeper’ campaign is aimed at Australia’s climate change policy, critical of the Australian Government’s stance.
Just another day in New York City — #JokeKeeper #Auspol pic.twitter.com/jGBRuEkifh
— A Rational Fear (@ARationalFear) October 15, 2021
A Rational Fear, the podcast which Ilic hosts, posted to Twitter a video showing the billboards being shown in Times Square.
Satire site The Chaser also contributed to the OOH campaign, with a billboard calling Australian Prime Minister Scott Morrison a “Coal-o-phile”.
Our billboard that got put up in Times Square as part of @danilic’s campaign. pic.twitter.com/d0jgVrgOeM
— The Chaser (@chaser) October 14, 2021
The billboards are also being featured in Australia, in locations such as the Great Ocean Road, and will be placed in Glasgow ahead of the COP26 climate conference.
When Mumbrella first spoke to Ilic about the campaign, he said: “We’re planning more than billboards. Videos, pranks, memes, and the podcast it’s going to be really fun.
“Once we know how much is raised at the end of the campaign, we’ll be able to better budget out the full scope of work.
“Since employees of the ABC aren’t allowed to talk about climate change without also saying ‘and for balance some people think Climate change is good too.’ It’s a relief to have a pot of money to cause good trouble for politicians who do not have the long-term interest of Australia at heart.”
The Indiegogo campaign funding the campaign is currently, at the time of writing, at $154,030 of its flexible funding goal of $12,500.
