JOLT announces Canadian expansion
Electric vehicle charging pioneer and digital out-of-home (OOH) media company, JOLT, has expanded into Canada.
The launch saw the company roll out OOH screens in Toronto, providing advertisers with the opportunity to broadcast their offerings “to urban, roadside audiences and engaged EV drivers.” As the company continues to grow in Canada, it’s expected to support advertisers with insights gained from its “unique first party audience data.”
At the same time, the company’s app-powered charging offering supplies advertisers with the means to capitalise on “a cross-channel approach” to both connect with audiences and charge.
Additionally, JOLT’s app has “vertical video formats” and rich media to bolster the overall charging experience with improved audience interaction.
“It’s exciting to see our Australian-grown business expanding both locally and globally in major metro locations at pace and at scale,” said JOLT’s chief executive officer, Doug McNamee.
“JOLT’s growing global footprint enables us to identify and leverage emerging trends and resources worldwide, enhancing our products and delivering greater value to our partners.
“We have ambitious plans to grow JOLT into a significant global company with our state-of-the-art chargers that provide advertisers with a premium digital out-of-home network.
“By choosing an advertising platform that helps foster green mobility, brands have an opportunity to play their part in reducing transport-led emissions and contribute to a greener future while accessing our premium, engaged audience.”
JOLT’s Canada country manager for JOLT, added: “As an industry, our marketing activities can contribute to making Canada a more sustainable country.”
“As more Canadians make the change to EVs each year, campaigns on the JOLT network will help enable EV drivers to access fast, reliable, and cost-effective charging which are often the common barriers to EV ownership.
“This growing market leaves ample room for advertisers to target engaged and valuable audiences in a unique and sustainable way. With the planned expansion, brands can plan ahead and connect with our audience across multiple touchpoints throughout the JOLT advertising ecosystem.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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