JOLT launches new out-of-home media solution

Electric vehicle charging network and digital out-of-home (OOH) media provider, JOLT, has launched Spark Intelligence to help reshape the ways in which “out-of-home media is planned traded and reported on”.

“[M]odelled from 18 million users and thousands of audience segments”, the solution sees audience analytics integrated with “JOLT’s first-party data to enable an impressions-based approach”, allowing advertising to take full advantage of campaign flexibility and precision – attributes that they typically utilise in digital channels – when using the OOH provider’s network.

Consequently, Spark Intelligence provides users with higher levels of accuracy and efficiency, more robust placements for ads, maximum reach and “superior ROI”.