JOLT launches new out-of-home media solution
Electric vehicle charging network and digital out-of-home (OOH) media provider, JOLT, has launched Spark Intelligence to help reshape the ways in which “out-of-home media is planned traded and reported on”.
“[M]odelled from 18 million users and thousands of audience segments”, the solution sees audience analytics integrated with “JOLT’s first-party data to enable an impressions-based approach”, allowing advertising to take full advantage of campaign flexibility and precision – attributes that they typically utilise in digital channels – when using the OOH provider’s network.
Consequently, Spark Intelligence provides users with higher levels of accuracy and efficiency, more robust placements for ads, maximum reach and “superior ROI”.
“We’re excited to unveil a solution that fundamentally changes how out-of-home media is planned and traded,” Doug McNamee, JOLT’s chief executive officer, said.
“This platform combines real-time audience data, analytics and attribution to ensure that every impression is impactful. JOLT is committed to leading the charge, delivering innovative solutions that empower advertisers to connect with audiences in more meaningful ways.
“Spark Intelligence places audiences at the core to deliver effective and measurable campaigns.
“The new initiative fuses JOLT’s first-party data to connect our EV charging audience with brand campaigns. The platform provides an ecosystem that allows advertisers to meet our growing and high value audiences where they are.”
Spark Intelligence reflects JOLT’s new brand positioning, ‘Spark Change’ – a “new brand positioning” that capture’s the company’s journey as a pioneer in the digital OOH and electric vehicle charging sectors.
Moving forward, the organisation is expected to launch “130 additional new digital advertising screens across Sydney” – a move that succeeds significant international agreements that will see JOLT set up “thousands of EV chargers across Canada”, along with the growth of its networks in New Zealand and the United Kingdom.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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