Josh Heuston becomes first Nespresso Australia ambassador
Heartbreak High actor Josh Heuston has become the first ‘Friend of Nespresso’ in a new campaign for it’s new Vertuo POP machine.
The announcement:
Nespresso Australia is partnering with 26-year-old Heartbreak High actor, Josh Heuston, in a new BTL campaign that celebrates barista-style coffee made easy, with Nespresso’s new Vertuo POP machine. The collaboration was ideated and brokered by Nespresso’s earned creative agency, Poem.
As the first local celebrity to represent the brand as a friend of Nespresso, Heuston will celebrate Australia’s unique coffee culture and styles using intense blends like Bianco Piccolo, which has been specially crafted for the local palate and provide the perfect balance when paired with milk.
Nespresso Australia’s head of marketing, Mariah Monaghan said: “Josh Heuston so perfectly represents an emerging generation of Australian coffee-lovers who really care about what goes into their cup – from origin right through to the quality crema. For those investing in their first coffee machine, Nespresso Vertuo POP is here to make cafe-style coffee easier and more accessible without compromising on taste, style or sustainability”.
Poem co-founder & managing director, Rob Lowe, said, “The purpose of bringing Josh on board is to engage younger coffee drinkers seeking quality coffee that’s more affordable without compromising on taste, coffee selection and style for their home. It’s also an opportunity for Nespresso to celebrate what’s unique about Australian coffee preferences like intense roasts that work well with milk for coffees like cappuccinos. It’s rare to find talent that is so authentically connected to a category and therefore genuinely passionate about the production and collaboration”
While Heuston may have officially hung up his barista apron to pursue his acting career, he claims his search for high-quality coffee has never slowed, citing Nespresso’s sustainable sourcing practices as a key reason for choosing Nespresso coffee. The self-professed coffee aficionado, who commences filming HBO Max’s highly anticipated prequel series Dune: The Sisterhood in Budapest soon, explains his Nespresso coffee machine even follows him when he travels to film.
‘Nespresso is a brand I love and consume every day. I rely on it most when travelling for work because nothing compares to an Australian-style coffee, which I can easily make with Vertuo POP. So, I’ve been known to take my machine with me on long trips when I’m settling into a new place.”
Commenting on the new campaign, which Heuston helped guide, he said: “I love experimenting creatively with different visual styles whether it be in fashion, film or TV, I’ve been able to incorporate all my passions into this partnership. Vertuo POP comes in a range of bright colours that you can personalise to suit your vibe, so I’ve had a lot of fun and creative freedom on this campaign.”
Nespresso’s Vertuo POP campaign featuring Josh Heuston launched at a VIP event at Chin Chin Sydney on Thursday 5 April, and went live in editorial and Nespresso’s social channels. The campaign also includes a micro-influencer content program and a partnership with OPI in Nespresso boutiques and David Jones.
CREDITS:
Client: Nespresso SA
Creative & production: Poem Studio & We Know Video
PR, social & talent management: Poem
Source: Poem
