F.Y.I.

Journalism and strategic comms expert joins Elevate Communication

Elevate Communication has announced that strategic communications and journalism expert, Phil Lutton, is joining its team.

The announcement:

Elevate Communication, established industry leader in the Australian Marketing and Communications space, is boosting its team of experienced news media and communication specialists, adding Phil Lutton to the team.

Lutton has spent 25 years working across the Australian and international media landscape as journalist and strategic communications professional. He brings a deep understanding of today’s media environment and thrives when helping clients deploy key messages and lift profiles.

Lutton has an extensive background writing for Nine Publishing, including covering four Olympic Games, swimming World Championships, cricket Tests, State of Origin rugby league and a multitude of major domestic and international events.

He was a 2021 winner at the Australian Sports Commission Media Awards and continues to be a member of the judging panel. Most recently, Phil has been delivering successful outcomes for clients as a strategic communication counsel for clients across the sport, property, waste management and aged care sectors.

Lutton said the decision to join Elevate was easy: “Elevate is already established as a strategic and creative leader and I can’t wait to start collaborating with some of the best operators in the business and contribute to that continued success,” he said.

“The great strength of Elevate is its fantastic culture and diversity of skills right throughout the business. There is something for every client and that mix of youth and experience across the PR, media, comms, digital marketing and events space is invaluable.”

Managing director Mel Deacon said Lutton’s appointment strengthens Elevate’s commitment to offering high calibre media insights for clients.

“It’s vital our clients are offered a depth and breadth of communications opportunities, and Phil’s combination of journalistic know how and strategic communications nous will deliver dividends,” she said.

“With Phil’s arrival, and the appointment of Tash Jobson as Media Specialist to the team earlier this year, we now have more than 70 years of combined journalistic and news media experience in the team, across all media channels and platforms.”

Deacon also emphasised the opportunity to lean into Lutton’s sport speciality.

“As we head towards the 2032 Olympics, it’s a formative time for businesses across the country and beyond. Having Phil’s expertise in the sporting and media arena will be a drawcard for brands keen to leverage this cultural phenomenon,” she said.

Elevate is celebrating its 17th year in business and will continue to build on its offerings of media relations, corporate communication, issues & crisis management, digital marketing, and event management.

Source: Elevate Communication

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