Junk food ads under new attack
Several campaigning bodies have come together to seek a ban on the advertising of junk food to kids. The Cancer Council, Choice, The Parents Jury, Obesity Policy Coalition, the Coalition on Food Advertising to Children and the Public Health Advocacy Institute of Western Australia have put their names to the provactive TVC.
Created by agency IDEAS, it features the “Shamburger” character trying to gain access to a child at home before being slung onto the street. the ad is backed by a campaigning Burgercorp website.
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Pretty uninspired stuff for such a charged subject…
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If the tabloid media are to be believed, then surely the following would be a simple solution:
Sending targetted (e)DM to fat kids. Chock full of pictures of skinny models. As soon as they see them (the tabloid’s tell us), they’ll stop eating (or start vomiting) and the cycle will be broken, or reversed. But no, because both are utter drivel.
Or ironically for the whole of media land, we could note the latest NBER report from the US. Whilst they make headline claims about more ads = more fat kids, they seem to have not read their own research.
It’s here http://www.aeaweb.org/annual_m.....5_2004.pdf and see if you can see where things go wrong in their analysis.
Here’s a clue. My interpretation is that the fat little shits are not so much eating maccas morning, noon and night due to ads, as they are generally lolling about watching TV (as indicated by the study) and not doing energetic stuff.
I know this is equally stereotypical, but it is more plausible and better supported. More lolling on sofas = more fat kids. Now, who would have thought. Not such a good story though, is it.
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Hey AdGrunt a.k.a. Russell please get back on the Gruen Transfer so that we can all keep laughing at your right wing sorry ass.
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Hey Doug,
Right wing? You what? Who are you, Lenin?
Is it too much to make at least a witty, if not considered response?
Russel Howcroft wishes he was me. Do guess again. Ideally with more panache next time, so you don’t come of sounding like the truculent mail-boy.
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