Bauer names Justine Cullen to edit Elle – no plans for her replacement at Shop Til You Drop
Justine Cullen has been named as the new editor of Bauer Media’s forthcoming launch of Elle.
Cullen was previously the editor of the publisher’s Shop Til You Drop.
Peter Holder, publisher of the Hearst-Bauer Media joint venture, said, “This has been one of the most anticipated appointments in publishing. The interview process was extensive, and I am delighted that Justine will be joining us to lead what is certainly the most exciting Australian magazine brand launch in a decade.”
Cullen said: “I’m incredibly excited to be bringing this phenomenal brand to the Australian market.”
The first edition of Elle will be its October edition, on sale in late September.
The launch is the first one by Bauer since it bought and rebranded ACP Magazines.
In the most recent set of audit numbers, circulation of Shop Til You Drop fell by 15 per cent to 65,152.
A spokesman for Bauer told Mumbrella that the company did not currently have a candidate in mind to replace Cullen as editor of Shop Til You Drop and would accept applications from outside sources.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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