JWT helps Nokia turn bills into thrills
Ad agency JWT Sydney has launched a digital campaign for Nokia offering to swap its youth customers’ “boring bills” for exciting experiences.
The Nokia Bill Exchange invites cutomers to say what they would rather spend their money on.
The three most creative entries each day are selected and their bill value exchanged for something more special up to a value of $300. They’ll also receive a new Nokia phone.
Early entries have won trips to Luna Park in Sydney, a chest wax and a giant igloo.
The campaign is being heavily promoted on Facebook with support on digital panels at 37 campuses, in street press and in mX.
Credits:
- Account management: Jasmin Bedir; Angus Pragnell; Steph Sands; Tom McGillick (Planner)
- JWT Creative team: Ashadi Hopper; Steve Iannello; Robert Cartlidge; Declan Byrne; Viktor Blanke; David Johnson
- Other involved parties: Donna Frost (TV Producer); Julie Delaforce (Community Manager)
Linkedin
Nice.
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Good idea.
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spent 3 mins and gave up … what’s the point of it?
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Poor frustrated. I’d say everything digital is like a ‘magic eye’ to you. Leave the business now before you get a headache.
Anyway, nice idea that will appeal to the target.
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I’m 30 and have been working in digital/media for 10 years. I’m probably in the TA as well. It still feels pointless to me.
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There’s some quality thinking behind this idea, the social connectivity is well done and I dig the playful interface. Nice work indeed – KR
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Love it. Not let me win.
Big Mike
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