JWT Melbourne launches third ad for Ford Territory in ‘Feel the difference’ campaign
JWT Melbourne has launched the final instalment of a three-part campaign for the Ford Territory which encourages viewers to ‘Feel the difference’.
http://youtu.be/kBiLj2FS5Pg
The ad follows Ford engineer Damien Lavric and his friends as they tow a ‘mountain of snow’ uphill with the vehicle.
Extended versions of the ads can be viewed on the Ford Territory website, created by Wunderman.
Since the launch of the campaign in mid-June the site has seen more than 140,000 unique visitors with over 30,000 video views.
“The films bring Ford’s ‘Feel the difference’ message to life by inviting its engineering team to put the new Territory to the test through unique, real life challenges,” said JWT Melbourne CD, Richard Muntz.
The ads have been coupled with online site takeovers and in-programme content in Better Homes and Gardens and The Renovators, devised by Mindshare.
Credits:
Face to Facebook
- Production Company – The Feds
- Director – Ben Lawrence
- Producer – Rebecca Bennett
Around the World in One Day, Snow Towing
- Production Company – The Guild
- Director – Craig MacLean
- Executive Producer – Helene Nicol
Client Team
- General Marketing Manager – David Katic
- Marketing Strategy & Communications Manager – Greg Davidson
- Marketing Manager – Jeremy Hanger
- Marketing Specialist – Jessica Provan
JWT Melbourne
- Executive Creative Director – Richard Muntz
- Creatives – Deborah Frenkel, Harsh Kapadia, Kingston Trinder
- Head of TV Production – Justine Kubale
- Senior Account Director – Michael McConville/Peter Chapman
Wunderman Team
- Creative Director – Stanley Johnson
- Senior Account Director – Carly Adamis
- Digital Strategy – Matthew Morgan
Mindshare Team
- Business Director – Mandie Gilchrist
- Manager – Michael Emmerson
- Digital Director – Lizzy Ryan
- Digital Manager – Yoav Goldberg
Global Team Ford Australia
- Business Lead – Ben Epstein
