Karalee Evans to lead social media at DDB Sydney

Karalee Evans is to lead DDB Sydney’s social media unit.

She will move across from PR agency Text 100 where she was head of digital for the last two years and replace James Quinlan, who is moving to the US.

She also worked at digital agency Amnesia and for mental health organisation Headspace.

Leif Stromnes, MD for strategy and innovation said:  “It was Karalee’s keen interest in the evolution of communications, sociology and consumers relationships with converging digital platforms that made her a perfect fit for this role.

She said: “Over the past six years or so I have seen social go from a novelty, to an add-on to now being the heart of many global brands. It’s a great time to work with clients to build social into their brand’s DNA .”