Mamamia restructures as Kate de Brito exits for editor-in-chief position

Mamamia is set to radically shake up its editorial structure after editor-in-chief Kate de Brito left the publisher to take the helm at, replacing Daniel Sankey who is moving to a new sports-betting role.

New editor-in-chief De Brito

New editor-in-chief De Brito

Sankey’s new role will be “to identify and develop opportunities for audience and commercial growth in digital sport and wagering information”, signalling News Corp’s intent to bring in more dollars from the sports betting firms.

News Corp executive chairman, Michael Miller, said: “Dan is an accomplished editor whose drive cemented’s stature as number one website in the country and I’m grateful for his contribution.

“I look forward to him bringing his digital experience and passion for sport to this growing market place for innovative sports and wagering information. This is an area of investment and growth for News Corp and Dan’s appointment reflects that commitment.”

Sports betting role: Sankey

Sports betting role: Sankey

de Brito’s appointment is a return to News Corp after a year with Mamamia, where she replaced Jamila Rizvi as editor-in-chief. She was previously head of digital at News Corp’s Editorial Network and news editor of managing director, Julian Delany, said: “Having previously worked alongside Kate I’ve witnessed her commitment and passion for news. I have every confidence that Kate’s ability to steer a digital newsroom will ensure we continue to lead and set the national agenda.”

de Brito’s departure will see the appointment of two new editors at Mamamia as it splits into two divisions, news and entertainment, with Holly Wainwright heading up the entertainment division, and deputy editor Gemma Garkut leading the news side.

Both will report into a new editorial and product director, Rebecca Jacobs, a former global search and optimisation lead for MSN and executive producer at NineMSN, who recently returned to Australia from London. Producer and director Briony Benjamin has also joined the company to lead the video team.

Mamamia editorial boss Rebecca Jacobs

Mamamia editorial boss Rebecca Jacobs

Former Amobee head of sales, Claire Harrison, has also been named as the new commercial director for the company.

In a staff memo circulated by founder Mia Freedman and managing director Kylie Rogers, the company said: “Mamamia News will encompass all our written articles based around the news cycle and Mamamia Entertainment will create all our podcast and video content, including the written articles that accompany them.

“We know that digital media is moving further towards video and we have been scaling up in this area for some time. Today we welcome Briony as the leader of the video team and we are set to grow that team even further in coming months.”

The company signalled it would grow its podcast and video offerings in the next year, saying it would hit 22m video streams this year and 7m podcast downloads in the next month.


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