Katy Perry to star in new global Menulog campaign

Pop star Katy Perry will be the new musical protagonist to front the Menulog ‘Did somebody say’ platform, with the latest iteration of the campaign set to launch locally during Nine’s coverage of the State of Origin on Wednesday 8 June.

The global campaign was produced by McCann London, with spots being tweaked to suit each local market. Full local credits will be available upon the campaign’s local launch.

The food delivery service has teased the new campaign with a 21-second spot that hints that the video will capture the full Katy Perry experience, with elaborate outfits, piano playing puppets and plenty of food.

The new campaign will follow on from the success of the ‘Did somebody say Menulog’ jingle and music video featuring Snoop, launched in 2020. A second iteration of the jingle was also launched locally in 2021, featuring local talent Baker Boy, Kirsten Salty, D’Arcy Spiller and Big Twisty in the first campaign created by Mushroom Creative House for Menulog.

Commenting on the new campaign, Perry said: “Working with Menulog was a really fun and natural experience. Coincidentally most of my records and eras have had food undertones to them, from strawberries, to peppermints to now mushrooms. Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits, and food puns sung over a catchy tune.”

Simon Cheng, marketing director at Menulog added: “While there’s no denying that everyone loved Snoop, it’s now time for a new global icon to take centre stage. Katy Perry brings unparalleled star power and her playful nature matches ours to a tee. Following the huge fan support we’ve had for each version of the track, including the most recent remasters by Australian artists, we reckon Aussies are going to love this new take. Stay tuned for June 8 for the reveal. Bon Appetit!”


Brand: Menulog
Creative: McCann
Media: UM
PR: Poem
Social: Connecting Plots


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