Kayo, SBS, Nine, and Optus tackle the surge of sports streaming

Streaming has single-handedly changed the sports media landscape. This is especially so in Australia, where we over-index in sport consumption through streaming services.

During the last financial year, Kayo Sports increased its subscriber base by 11 per cent, now boasting more than 1.13 million paying subscribers.

Earlier this month, Seven broke the country’s record for a streaming event, with 957,000 online viewers tuning in to 7plus to watch The Matildas’ heartbreaking loss to England.

Others were streaming via Optus Sport, who told Mumbrella last week that its paying subscribers each watched, on average, over 20 hours of Women’s World Cup coverage throughout the tournament.

At the Mumbrella Sports Marketing Summit tomorrow, we’ve assembled a mighty panel of experts from Optus, SBS, Kayo, and Nine to analyse the sports streaming market.

The panel will delve into the key themes of sport streaming, including the rise of women’s sport, the changing face of content, advanced technologies, and the future of sport streaming. No doubt there’ll also be some healthy debate.  

Discussing all this and more is Clive Dickens, vice president of television, content and product development at Optus; Rebecca McCloy, executive director of commercial sport at the Foxtel Group, Richard Hunwick, director of sales Total TV, Nine, and Catherine Whelan, executive producer at SBS.

Find out more about the Mumbrella Sports Marketing Summit, on tomorrow at the Australian Turf Club, at Royal Randwick.


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