Keep Left expands corporate capability with new general manager hire

Public relations agency Keep Left has created a new general manager corporate position and appointed Stephen Ronchi to the role.

The announcement:

Melbourne, Australia: 30 August 2013 – Public relations agency Keep Left has appointed Stephen Ronchi into the newly created position of General Manager – Corporate, bolstering the agency’s B2B and corporate offering.

Ronchi brings over 15 years of corporate communications experience to Keep Left and has a strong pedigree in delivering end-to-end internal and external strategic marketing programs for some of Australia’s biggest blue-chip organisations including ANZ, Sensis and Powercor.

He joins existing General Manager Tara Poole and Keep Left’s founder and CEO Caroline Catterall on the agency’s leadership team with a focus on strengthening Keep Left’s capability to include stronger issues management expertise, reputation management, change management and internal communications in addition to a broader corporate communications offering.

Catterall said: “Stephen brings a wealth of experience to Keep Left and his appointment comes at a period of exciting change for the agency as we reorganise ourselves into a vertical-style approach.

“We’re invested in boosting our corporate credentials and Stephen’s immediate responsibility will involve servicing and growing our technology and innovation, franchising, corporate communications and property vertical areas.”

Ronchi’s appointment coincides with a couple of new client wins for the agency.

Keep Left has recently been appointed as agency of record for Silicon-Valley based Australian technology company Nitro, who specialise in the design and development of PDF reader and writer software as well as cloud based technology.

Keep Left has also recently been appointed by Intellectual Asset Management company Watermark to develop and implement a change management strategy to support the company’s business transformation internally and externally.

Source: Keep Left press release


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