Keep Left PR launches campaign for Wine Selectors
Keep Left PR has launched a campaign for client Wine Selectors which involves a competition for a winner and five friends to spend a weekend in the Hunter Valley.
A microsite has been developed by XCOM Media with Keep Left developing a “viral video” explaining the entry process.
“We’ve been delivering premium wine to our customers around Australia for more than 35 years now, but this is the first time we have run a truly viral campaign that is totally integrated across a broad range of communication channels,” said Michael Coddington Wine Selectors general manager – commercial.
The ‘Ultimate Food and Wine Experience’ includes food and wine tasting in the NSW wine region hosted by SBS Food Safari presenter Maeve O’Meara.
The competition is supported by online advertising across SBS, Urbanspoon, NineMSN, Fairfax and News Digital Media.
