Keep Left reappointed as PR agency of record by Great Southern Bank
Great Southern Bank has reappointed Keep Left as its PR agency of record, following a competitive pitch.
The indie creative and PR agency has worked on the brand for over two years, collaborating closely with its marketing and communications teams.
It aims to give the bank, which has more than 400,000 customers, a meaningful voice in Australia’s home ownership conversation.
Chief customer officer at Great Southern Bank, Megan Keleher, said: “Our research confirms that the aspiration of home ownership remains alive in Australia – and that there’s a strong link between homeownership and happiness. The homeownership journey can be difficult in the current interest rate environment, and we want to work with customers to help them realise their ownership goals.
“Keep Left’s work with us over the past few years demonstrates that they understand our purpose, our commitment to supporting first homebuyers and are helping us to differentiate in a competitive banking market.”
Keep Left’s work will include an always-on PR program, focused on consumer education, as well as thought leadership and research-led PR campaigns across key topics including home ownership, financial literacy, clever money management, the cost of living and responsible banking.
Earlier this month, led out of Keep Left’s Sydney office, the agency launched its first major PR campaign for Great Southern Bank – ‘No Place Like Home’ – a multi-part research campaign that discusses the homeownership journey.
Keep Left’s Sydney managing director, Katarina Farrell, said: “The Australian property market presents a raft of challenges for buyers, particularly Gen Z and millennials, many of whom are putting off buying a house until later in life. That’s why we’re pleased to be helping Great Southern Bank bring to life its purpose to help all Australians on the homeownership journey.
“There’s never been a more important time to champion the customer on their financial journey, and we’re excited to do it with a values-based customer-owned lender such as Great Southern Bank.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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