Iconic mascot of Kellogg’s Corn Flakes comes to life in new campaign via Bastion

March 18, 2024 6:00

Kellanova’s Kellogg’s Corn Flakes, an iconic staple in every Aussie’s pantry, has launched a new campaign, ‘Simple Goodness’, to bring contemporary relevance into the 100-year-old brand, via Bastion.

The agency’s first work for Corn Flakes heroes Cornelius, the brand’s mascot who has been around on cereal boxes since 1960.

The new spot brings Cornelius to life with CGI for the very first time, as he follows the journey of the cereal from farms to household tables.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Ana Lynch Angela Morris Bastion Corn Flakes Cornelius Kellanova Kellogg's Kellogg's Corn Flakes Leanne Bell Simon Langley

2 COMMENTS

Missed opportunity and no sign of leadership 18 Mar 24

Really? If this is the best that can be done for 100 years of Kellogg’s Corn Flakes then it really is another signal that this is a brand in terminal decline. Imagine if they had done something truly inspirational? Instead it’s completely lacklustre and will be forgotten the moment the 30sec break is over. Shame.

User ID not verified.

Grace Rushton 19 Mar 24

I have eaten Kellogg cornflakes all my life, now 80. However the last packet I purchased had on the label Made in Germany. LOL.

User ID not verified.