Kellogg’s promotes range of cereals in new TV spots
Kellogg’s has launched a series of ads promoting its breakfast cereals Special K, Sultana Bran and All Bran.
The 15 second Sultana Bran ad shows a father and daughter eating breakfast together and playing a verbal game of table tennis as they say “mmm” back and forth while crunching the cereal.
The All Bran commercial shows a man ripping his napkin in half and smashing his cup to create a delicious looking bowl of cereal.
Kellogg’s has also refreshed its Special K cereal #ownit campaign with a new 15 second ad showing women eating the new Special K Nourish in all different places.
The ads were created by JWT.
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After all these of years establishing unique, own-able brand equality, you’ve thrown it all out for some cheap ‘lifestyle’ ads. The Zach King one is tacky and lifeless (King is far more animated usually).
Wallpaper. Both agency and marketer should be ashamed.
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Do share with us your brilliant ideas and wisdom on building brand equality. I’d love to hear it.
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