Kellogg’s promotes range of cereals in new TV spots

July 13, 2017 1:30

Kellogg’s has launched a series of ads promoting its breakfast cereals Special K, Sultana Bran and All Bran.

The 15 second Sultana Bran ad shows a father and daughter eating breakfast together and playing a verbal game of table tennis as they say “mmm” back and forth while crunching the cereal.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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2 COMMENTS

Running on Empty 14 Jul 17

After all these of years establishing unique, own-able brand equality, you’ve thrown it all out for some cheap ‘lifestyle’ ads. The Zach King one is tacky and lifeless (King is far more animated usually).

Wallpaper. Both agency and marketer should be ashamed.

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Derek Lau 14 Jul 17

Do share with us your brilliant ideas and wisdom on building brand equality. I’d love to hear it.

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