Kellogg’s recruits YouTuber Simone Giertz to create different recipes
YouTube star Simone Giertz stars in Kellogg’s’ ‘Amazing Creations’ campaign to make a Kellogg’s Crunchy Nut snack cup.
Known for “building useless machines”, inventor and robotics enthusiast Giertz makes a Crunchy Nut snack cup that popping snack laden balloons with a robot arm.
Created by JWT, a shorter 20 second spot has been created which will air on television as well as on social and digital channels.
Tamara Howe, Kellogg’s ANZ marketing director, said in a statement: “the campaign is a huge opportunity to showcase how Kellogg’s cereals can be enjoyed outside the traditional breakfast occasion.
“By sharing fun and delicious snacking ideas with our foods we’re engaging with people who might not have considered using cereal in this way.”
Simon Langley, ECD at JWT, added: “Simone’s charming personality, and quirky sense of humour, combined with her highly entertaining snack machines are the perfect vehicle to help reframe cereal within the snacking space.”
As part of the Amazing Creations campaign, Kellogg’s has created an ‘Amazing Creations’ page which includes 24 recipes which can be made using Kellogg’s’ products.
The recipes include All-Bran smoothie bowl, chocolate crackles, chewy peanut butter and raisin bars, Crsipix savoury mix and fruit and Special K protein bliss bites salted caramel skewers.
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That the content of the packet is not worth eating.
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An ‘Amazing creation’ from Kellogg’s would be a new healthy product sku, acknowledging that consumers aren’t fooled anymore by brand campaigns attempting to divert attention from sh*t products. But despite the financial clout at their disposal to pivot, Kellogg’s is too arrogant to acknowledge the issue of sugar and therefore I hope they go the same way of Kodak and Blockbuster in respective verticals.
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