Kellogg’s recruits YouTuber Simone Giertz to create different recipes

March 5, 2018 5:03

YouTube star Simone Giertz stars in Kellogg’s’ ‘Amazing Creations’ campaign to make a Kellogg’s Crunchy Nut snack cup.

Known for “building useless machines”, inventor and robotics enthusiast Giertz makes a Crunchy Nut snack cup that popping snack laden balloons with a robot arm.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

JWT Kellogg's Liquid Ideas Simone Giertz

2 COMMENTS

Message Take-out 6 Mar 18

That the content of the packet is not worth eating.

Shame about the product 6 Mar 18

An ‘Amazing creation’ from Kellogg’s would be a new healthy product sku, acknowledging that consumers aren’t fooled anymore by brand campaigns attempting to divert attention from sh*t products. But despite the financial clout at their disposal to pivot, Kellogg’s is too arrogant to acknowledge the issue of sugar and therefore I hope they go the same way of Kodak and Blockbuster in respective verticals.

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