Kerry McCabe returns to Microsoft fold
Less than a year after departing NineMSN to help launch online buying portal PureAds.com.au, Kerry McCabe is back in the Microsoft family as Asia Pacific GM of advertising and publishing for Microsoft Advertising.
McCabe departed NineMSN – the Microsoft-PBL joint venture – late last year
McCabe will be based in Singapore for the new role. He said: “I am excited to be part of the Asia Pacific leadership team to drive deeper brand and consumer engagement across MSN, Windows Live, Office, XBox, Bing and other existing and emerging products and environments.”
Pureads.com.au has not yet formally launched in Australia. McCabe will remain a shareholder.
Mark Britt, GM of consumer and online for Microsoft Asia Pacific, said: “I am excited to have Kerry on board, as he brings with him in-depth knowledge and valuable experience from the media industry that will help us continue to expand our network.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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it’s so good that everyone is so excited.
kudos to the MS PR team
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A welcome addition to the media community here. Call me when you get to Stinkapore big fella !!
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