Kettle releases Ridge Cut chips inspired by global destinations

Kettle has introduced Ridge Cut chips, designed to bring the flavours of holiday destinations straight to Australian snackers.

The announcement:

No Euro Summer on the cards this winter? No worries. Kettle’s Ridge Cut chips are bringing the holiday experience directly to you, no passport required. Inspired by iconic destinations from around the globe, the Kettle Ridge Cut range will be available in supermarkets, 7-Eleven stores, petrol stations, and convenience stores starting in early August.

Known for its signature slow-cooked, homemade-style chips, Kettle has launched its crunchiest range of chips yet with a premium crinkle cut designed to transport you to your favourite holiday destination in one bite.

Imagine enjoying the flavours of superior fried chicken from Tokyo, basking in sunny afternoons in London, and experiencing late-night evenings on the Amalfi Coast, all packaged into a crunchier, heartier bite that marks a Kettle-first for the beloved chips brand.

Snackbrands Australia’s marketing director, James Deysel, expressed excitement about the new flavours, calling the new range “a delicious, thick, crunchy premium crinkle chip with bold and intense flavours that speak to younger generations”, says Deysel.

“The crunchier texture and bolder flavours make it the perfect snack to escape the winter blues.”

The Ridge Cut is available in four signature flavours: Himalayan Pink Salt, Japanese Style Fried Chicken, Italian Style Balsamic Vinegar & Sea Salt, and European Style Sour Cream & Chives.

Curious yet? While everyone else is in Mykonos, you can bring the summer vibes straight to your mouth this winter, without breaking the bank.

The Kettle Ridge Cut chips will be available nationally in Coles, Woolworths, independent supermarkets, petrol and convenience stores from August.

Source: Arize