Kevin MacNamara departs The Works for BWM as creative director role is axed
Creative agency The Works has made its creative director Kevin MacNamara redundant.
The move took place late last year, but it only emerged today following BWM’s announcement that MacNamara has rejoined the agency as a senior creative.
When The Works appointed MacNamara in 2011, Kevin Macmillan, partner at The Works, said: “Kevin not only understands our model of creatives on the forefront, he possesses the unique qualities that it demands.”
However, the Works today issued a statement saying: “Based on The Works’ Creatives on the Forefront model we have put in place three creative leads to manage client business who are overseen by four creative partners. All creative lead promotions were made from existing staff. In late 2012 The Works made the position of creative director redundant.”
BWM said it had also hired fellow senior creative Sean Lavery and senior art director Chris Boyd.
MacNamara and Lavery previously worked at BWM on the Telstra BigPond account from 2004 to 2006.
Lavery later freelanced for Droga5 including a six month stint as a creative director.
New Zealand born Boyd spent several years in the UK working at TribalDDB, Publicis and VCCP London. He loved to Australia in 2011 where he has been freelancing up until now.
You deserve better now now you have it, go Kev
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Love Kev. He’s a great bloke.
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Kev is one of the best creatives I’ve worked with in years and years.
I learned more about planning from him than any planner in years, too.
BWM’s gain for sure.
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