Key trends which will drive advertising industry in 2022: Quantcast study

January 25, 2022 9:18

Quantcast, a global advertising technology company, has today released its Asia Pacific 2022 state-of-play report, exploring where the future of digital advertising is headed, what challenges and opportunities lie ahead for advertisers and publishers, where advertisers are planning investments in the new year, and what skills gaps need to be filled.

The survey found the demise of third-party cookies will be a key theme in 2022 for marketers, media agencies, and publishers, along with a renewed focus on implementing a multi-channel campaign approach and navigate evolving issues around consent and accessing first-party data.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ai APAC marketers Artifical Intelligence connected TV digital advertising digital investment post-cookie world programmatic advertising programmatic video Publishers Quantcast