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KFC releases ‘Australian-first’ Snapchat game with Ogilvy to promote Freeze drink

KFC, working with Ogilvy Sydney, has released a Snapchat game to promote its Freeze drink.

The game titled ‘Freeze Frenzy’ is the first of its kind in Australia, according to a statement from Ogilvy.

Shaun Branagan, group creative director at Ogilvy Sydney said the game was created as “an out-of-the-box way to get Freeze noticed and Snapchat is a key channel for young adults”.

Catherine Tan, CMO of KFC Australia believes the mix of gaming and Snapchat will engage young Australians.

It sees players attempt to serve as many customers as possible with the six drink options available in 60 seconds and offers a time-freeze mode when KFC’s freeze drinks are served.

A Snapchat filter can be won as a reward for playing the game.

Freeze Frenzy is available on Snapchat Discover and user stories and fits in amongst the wider Freeze drink campaign on digital, TV and out-of-home media.

Credits

KFC

Chief Marketing Officer – Catherine Tan

Marketing Director – Fatima Syed

Marketing Manager – Ben Simmons

Creative: Ogilvy Sydney

Group Creative Director – Shaun Branagan

Deputy Head of Strategy – Ryan O’Connell

Planner – Donna Yan

Lead Social Strategist – Jennifer Ngai

Social Media Manager – Wilson Kwong

Creative Director of Technology – Michael Ford

Creative Technologist – Jason Smith

Digital Producer – Oriane Veron

Media: MediaCom

Group Business Director – Adele Burke

Digital Manager, Activation & Investment – Paul Lui

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