KFC releases ‘Australian-first’ Snapchat game with Ogilvy to promote Freeze drink
KFC, working with Ogilvy Sydney, has released a Snapchat game to promote its Freeze drink.
The game titled ‘Freeze Frenzy’ is the first of its kind in Australia, according to a statement from Ogilvy.
Shaun Branagan, group creative director at Ogilvy Sydney said the game was created as “an out-of-the-box way to get Freeze noticed and Snapchat is a key channel for young adults”.
Catherine Tan, CMO of KFC Australia believes the mix of gaming and Snapchat will engage young Australians.
It sees players attempt to serve as many customers as possible with the six drink options available in 60 seconds and offers a time-freeze mode when KFC’s freeze drinks are served.
A Snapchat filter can be won as a reward for playing the game.
Freeze Frenzy is available on Snapchat Discover and user stories and fits in amongst the wider Freeze drink campaign on digital, TV and out-of-home media.
Credits
KFC
Chief Marketing Officer – Catherine Tan
Marketing Director – Fatima Syed
Marketing Manager – Ben Simmons
Creative: Ogilvy Sydney
Group Creative Director – Shaun Branagan
Deputy Head of Strategy – Ryan O’Connell
Planner – Donna Yan
Lead Social Strategist – Jennifer Ngai
Social Media Manager – Wilson Kwong
Creative Director of Technology – Michael Ford
Creative Technologist – Jason Smith
Digital Producer – Oriane Veron
Media: MediaCom
Group Business Director – Adele Burke
Digital Manager, Activation & Investment – Paul Lui
