KFC encourages people to share something real in ad for hot rods

KFC is continuing with its ‘stop and smell the chicken’ positioning in its latest ad for its hot rods product, which suggests it is time for people to stop and share something with another person.

Created by Ogilvy Sydney, the spot features a montage of people hanging out juxtaposed against narration asking ‘when was the last time you really shared something?’, suggesting it is ‘time to share something real.

It is running across free to air and pay TV.

The ‘stop and smell the chicken’ positioning was introduced in February.


  • Steve Back (National Chief Creative Officer)
  • Shaun  Branagan (Creative Director)
  • Edward James (Writer)
  • Declan Byrnes-Enoch (Art Director)
  • Sarah Faraday (Group Account Director)
  • Sarah Jayes (Senior Account Manager)
  • Pippa Kulmar (Strategist)
  • MediaCom (Media)
  • Client: Valerie Kubizniak, Angela Richards, Sally Spriggs, Caroline Haymen

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