KFC encourages people to share something real in ad for hot rods

Miranda Ward

May 2, 2014 7:11

KFC is continuing with its ‘stop and smell the chicken’ positioning in its latest ad for its hot rods product, which suggests it is time for people to stop and share something with another person.

Created by Ogilvy Sydney, the spot features a montage of people hanging out juxtaposed against narration asking ‘when was the last time you really shared something?’, suggesting it is ‘time to share something real.

https://www.youtube.com/watch?v=ap_AhBFh-SY

It is running across free to air and pay TV.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

JC 3 May 14

This is just nauseating. It’s boring, patronising and, considering it’s KFC, unnerving. Plus it lacks any of the self-awareness that McDonalds has when it does ’emotional’ advertising.

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