KFC launch new campaign featuring customers who ‘Chase the Taste’ of its chicken
KFC has launched a new campaign created by Ogilvy which sees the fast-food chain position itself as the food for travellers, tracking “customers who are prepared to travel far and wide to ‘Chase the Taste’ of its famous chicken”.
The brand ad features a group of travellers leaving a hotel, and a KFC wet-wipe on the table, and driving throughout an Australian landscape to excitedly arrive at another KFC restaurant.
It is complemented by a 15-second product spot which see the same travellers enjoying Zinger burgers in a rest-stop. A second product spot focuses on the chain’s $1 chips offer.
The campaign is running across TV, digital, outdoor and KFC social touch points.
Credits:
Creative Agency – Ogilvy Sydney:
- Creative Director: Shaun Branagan
- Art Director: Wellison D’Assuncao
- Copywriter: Scott Mortimer
- Producer: Peter Hackforth
- Senior Planner: Waqas Tahir
- Account Director: Brad Ure
- Senior Account Manager: Jessica Standfield
Production Company – One 20:
- Director: Jason Wingrove
- Producer: Alan Robinson
- Post Production: The Editors
Client – KFC
Media – MediaCom
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