KFC surprises its Menulog customers with ‘Cursed Colonels’ on Halloween
To celebrate Halloween, KFC unleashed a gang of ‘Cursed Colonels’ to deliver chicken to customers who ordered through Menulog.
The activation, devised by WPP agencies Ogilvy Sydney, Opr, Mediacom and Geometry, saw those who selected the ‘Trick or Treat’ menu item on Menulog, surprised with a three-piece KFC band, popcorn chicken and a Cursed Colonel on their doorstep.
Ben Smith, creative director at Ogilvy Sydney, said that the KFC team is always open to creating unexpected experiences for its customers.
“We love working with the KFC team as they are always open to creating unexpected, fun campaigns which stand out from the pack. Our spooky, bespoke delivery experience certainly got Aussies talking about KFC delivery over the Halloween period. The team totally sunk their teeth into bringing this idea to life and we were thrilled at the results,” Smith said.
KFC chief marketing officer, Kristi Woolrych, added: “KFC always delivers a good treat, so we used the Halloween activation to put our own twist on Trick or Treat and make our mark on the home delivery market.
“Halloween was the perfect occasion to say ‘Bucket? Why Not!’ and deliver some unexpected spooky fun.”
Teaser content proceeded the activation on KFC and Menulog’s social channels. Post content, including a 60-second YouTube clip and three 10-second social clips, will run until November 3. PR activity and a 25% off KFC Menulog deal (KFCTREATS) will be active until the 3rd.
In September, KFC launched a competition to win one of six KFC-themed wedding packages, that includes a marriage celebrant, a branded photo booth, custom KFC buckets, musical entertainment and catering.
Credits
Ogilvy – Creative Agency
Geometry – Experience & Activation Agency
Opr – PR Agency
Mediacom – Media Agency
What’s really spooky is the [edited under Mumbrella’s comment policy] of some of the KFC recipients.
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