Kia launches 2 brand activation installations at Vivid Sydney

Kia Australia has launched two installations at Vivid Sydney, as a part of its inaugural year as a major partner of the festival.

The announcement:

In 2022, Kia Australia join Vivid as a major partner to bring Sydney’s largest light and music festival to life between Saturday 28 May – Saturday 18 June 2022.

Kia’s inaugural year at Vivid sees the brand featured at two prime locations across the iconic 8km light walk – Circular Quay (beside MCA) and Darling Harbour.

Celebrating a shared pursuit for creative future technologies, the partnership reinforces Kia’s ‘Movement that Inspires’ brand ethos and their commitment to technology and innovation.

Dean Norbiato, general marketing manager for Kia Australia said: “Vivid is a tremendous channel for Kia to build on our ‘Movement That Inspires’ brand platform.”

“It gives Sydneysiders a reason to leave their lounge room and get inspired by the world-class light, music and entertainment activations that electrify the CBD – including our Vivid-first ‘Kia Aura’ installation that is literally powered by the vehicleto-load function of our new EV6 electric car.”

On display at both activations is Kia’s new, all-electric EV6. The EV6 has been awarded many accolades since its launch and boasts long distance range (over 500km), ultra-fast charging and vehicle to load capabilities.

Kia-Morphia (Circular Quay)

  • Kia collaborated with technology experts and interactive storytellers to create a kinetic 3D spectacle featuring the latest digital video technology.
  • The superscale installation (12 metres wide and 5 metres in height) is a captivating, trance-like motion that transitions between multiple scenes and represents Kia’s brand purpose as leaders in mobility and innovation.
  • Creating an anamorphic optical illusion, Kia-Morphia highlights Kia’s commitment to technology and heroes the brand’s all-electric EV6, which is on display at the activation.

Kia-Aura (Darling Harbour)

  • Elevated on a bed of 250 aluminum rods choreographed to dance in a wavelike motion, the display features the Kia EV6 as the jewel in the crown

  • The custom display is a global first, powered by state-of-the-art technology and drawing inspiration from Australia’s natural Southern Lights phenomenon, Aurora Australis

  • Kia-Aura is a visual interpretation of Kia’s brand evolution and its commitment to technology, innovation, and mobility.

Source: Kia


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