Kill Me Three Times promotes US release with interactive Twitter and Facebook campaign
Kill Me Three Times, the Australian comedy thriller, has launched an interactive campaign to promote the film’s US release.
Directed by Kriv Stenders, the film follows the story of Charlie Wolfe, a hit-man who finds himself at the centre of three tales of murder, blackmail and revenge after botching an assignment.
The campaign involves a ‘transmedia experience’ aimed at immersing participants in the story of the film. Over the course of three days, characters from the film will interact with fans via email, SMS, videos and phone calls.
Kill Me Three Times is using an interactive campaign to promote the film.
“We wanted to pique people’s interest in the characters and their story so we designed the campaign as a story extension, one that takes place just prior to the first scene in the movie,” film’s associate producer Daniel Findlay said.
“The experience is individualised. Our campaign elements draw from each participant’s social media profile and interacts with them… they are taken on a roller coaster ride that deposits them on the edge of the film’s narrative.”
Loud & Clear, the creative agency behind the campaign, said it creates a very personal approach.
“The automated program takes into account geo-locating, phone services, contracts and social content,” Loud & Clear head of content Joel Beath said. “By fully integrating an individual user’s content into the campaign, we were able to create a truly interactive experience.”
The campaign was developed in conjunction with the the producers of Kill Me Three Times and Screen Australia.
“We’re exploring more innovative ways to help filmmakers build an audience,” Screen Australia COO Fiona Cameron said. “This interactive story, that takes the user through an immersive experience leading up to the opening scene of the film, should prove a really fun experience and indirectly help raise awareness of this excellent movie.”
Anyone with a Facebook and Twitter account can participate in the film teaser by registering online at http://killmethreetimes.com/experience.
Fans can enter the film’s world.
TRANSMEDIA CAMPAIGN CREDITS
Producers: Laurence Malkin, Share Stallings, Tania Chambers, Daniel Findlay, Joel Beath
Agency: Loud & Clear
Technical Producer: Tareq David
Director: Justin Dix
Creative Director: Brian Cain
Account Director: Sarah Mundine
Investment Manager, Screen Australia: Mike Cowap
