Cinema safety ad goes live

A live stunt saw a man stand up in a cinema to tell a joke which in turn distracted the driver of a car on film and caused an on-screen crash as part of a road safety campaign.

The stunt in Auckland was presented as a short film by “Transport Films”. It opened with footage of two men driving through a city, but the audience was distracted when an actor stood up at the back of the theatre and shouted out for everyone to look around and listen to his joke. As he tells it, the driver and front seat passenger on the screen also turn around, and the driver smashes into an oncoming vehicle.

“The Killer Joke” was created by Work Communications and production company Zoomslide for Auckland Transport. The campaign was placed by Val Morgan cinema network at the release of Hangover 3 at Hoyts in Auckland’s Sylvia Park.

Suzie Lamborn, sales director at Val Morgan New Zealand, said: “We’re excited to bring the distractions campaign to life highlighting the critical message of distracted driving and the impact it can have on our roads. We have worked in collaboration with Work Communications from the inception of this campaign and we knew that it would have a massive impact on the audience.”


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