Kim Norman joins SCA as PodcastOne sales boss
Southern Cross Austereo has appointed Kim Norman as sales director of its podcast network, PodcastOne Australia.
Norman returns to SCA from Adshel, where she was state sales manager for NSW and ACT for almost three and a half years.
Prior to that Norman was group sales manager at Special Broadcasting Service (SBS) Australia for two and a half years and has also held a previous sales role at Southern Cross Austereo.
Norman will be responsible for driving the strategy and execution of the podcast network, and building PodcastOne’s sales foundation partners.
She said she was pleased to be “coming home” to SCA.
“As Australia’s leading audio company reaching more than 95% of the population, SCA has always been a company that I’ve admired and respected. They continue to innovate and lead the charge in every aspect of their business,” Norman said.
“To be leading the PodcastOne division in market, developing the sales strategy and building a team is really playing to my strengths. Helping brands tell their story via the podcast platform to an audience who live in an on demand world, is a very exciting sell.”
“Podcast is an emerging platform that is rapidly growing in both audiences and revenue worldwide, it’s going to be a great wave to ride!”
SCA’s chief sales officer Brian Gallagher said Norman’s depth and breadth of experience makes her “ideally placed” to lead the team.
“I’m delighted to welcome Kim back to SCA, to lead the sales of our new and exciting audio on demand business,” Gallagher said.
“In an environment of rapidly rising in podcast consumption, commercialisation of SCA’s high quality, compelling long form original podcasts remains our great untapped opportunity.”
Norman starts her new role on December 12. She will report directly to Gallagher.
Kim is a pro and a lovely person to boot. Great hire, SCA!
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Fantastic news! Well done Stormin Norman. Great get for SCA. Podcasting is exploding.
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