Kimberly-Clark ordered to pay $200K for false ‘made in Australia’ attribution

February 17, 2021 9:06

Kimberly-Clark Australia has been ordered to pay $200,000 for misleading consumers by falsely representing that items sold were made in Australia.

The Federal Court found that Kleenex Cottonelle ‘flushable cleansing cloths’ were promoted on the brand’s website as made in Australia, when they were actually made in Germany, South Korea or the UK.

The false representations were made on the product website between 28 October 2015 and 24 February 2016, while the product packaging contained the correct information about where the wipes were made.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.