King Content taps Hardie Grant Media’s Jeff Trounce for Melbourne GM role
Content marketing agency King Content has appointed Hardie Grant Media managing director Jeff Trounce as general manager of its Melbourne team.
Trounce joins King Content after more than five years with Hardie Grant Media which he first joined as commercial director in May 2011.
Prior to Hardie Grant Media, he was the global manager – client solutions at Lonely Planet.
Commenting on his new role, he said: “It’s great to join the team here in Melbourne. King Content is still seen as the leader in content marketing, and I’d like to help take it even further. I’ve been working with major brands for a long time and I know there are huge opportunities as content marketing keeps evolving.”
Trounce is tasked with developing and executing award-winning content strategies for the agency’s growing client roster.
King Content CEO, Craig Hodges, said: “We are delighted to welcome Jeff into the King Content family. His wealth of experience combined with his passion for developing and executing campaigns that produce impressive results makes him a great fit.”