My Kitchen Rules launch down on last year’s debut as Seven still wins the night

Channel Seven’s biggest show of the year, My Kitchen Rules, returned to television last night for its eighth season, attracting an average audience of 1.309m, helping Seven win the night alongside the debut of its new show Bride & Prejudice.


The premiere of My Kitchen Rules, starring celebrity judges Manu Feildel and Pete Evans saw Tassie sweethearts Damo & Caz host the first dinner party. The episode, which aired at 7.30pm, was the most watched program across key advertising demographics 16-39, 18-49 and 25-54.

In comparison with the 1.576m audience that the season seven premiere managed, last night’s episode dropped in viewers, still topping its time-slot and the night, according to OzTAM’s overnight preliminary metro ratings.

Rival reality shows airing at the same time struggled to beat the cooking frenzy, with Nine’s Married at First Sight, returning to air for season four – achieving 820,000.

The blind-wedding show was up in numbers from the season three debut which pulled 805,000.

Michael Stephenson, chief sales officer at Nine, said: “We are delighted to see a lift in the audiences across the board for Married at First Sight.

“There has also been a very strong reaction to the program online with Married coming number one in the Nielsen Social ratings and the preview of episode one on 9Now drawing more than 47,000 streams ahead of last night.

Episode two of I’m A Celebrity Get Me Out Of Here!, also aired at 7.30pm managing 959,000 viewers, and finishing second in the time-slot. The second episode saw former-model and ex-fiancee of James Packer, Tziporah Malkah (Kate Fischer) and male model Kris Smith join the jungle as the episode was down from Sunday nights premiere, which managed 963,000 for “Opening Night”.

Following My Kitchen Rules, Seven premiered its new show Bride & Prejudice at 9:00pm, which averaged 874,000.


The show follows five couples as they get ready to get married despite disapproval from their family and friends.

Seven’s double debut of its reality TV shows took the channel to a 25.7% average audience share, topping the night.

Nine came in second place for the evening with an overall audience share of 18.2%, in front of Ten’s 14.9%.

In the 6:00pm news battle, Seven won – attracting 1.140m, followed by Nine with 1.006m.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.