KitKat encourages gamers to take a break in Twitch campaign

September 18, 2020 9:30

KitKat is targeting gamers in its latest campaign, which has launched across live-streaming gaming platform, Twitch.

The campaign builds upon the brand’s ‘Have a break’ platform, and carries the title, ‘Break Advised’. It encourages gamers to step away from the screen to enjoy a break ahead of the next round.

The ads originated from the frustration the gaming community experience during marathon gaming sessions. The campaign, which is also going live on Youtube and other specified contextual environments, was created by Connecting Plots.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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