Kiwibank and OMD Wellington to headline the Mumbrella Finance Marketing Summit

Vesna Nixon, head of marketing campaigns at Kiwibank and Nick Ascough, OMD Wellington strategy director, will fly in from New Zealand to present the keynote for the Mumbrella Finance Marketing Summit.

Kiwibank’s Nixon has broken barriers between the bank and customers with the TV series ‘Mind over money’

The pair are the brains behind the cut-through New Zealand TV series ‘Mind over Money’, wholly funded by Kiwibank, which airs in primetime on TVNZ1.

Hosted by Nigel Latta, the season one saw an average audience of 436,000 people and was one of the most-popular on-demand shows online.

Ascough led the ‘Mind over Money’ campaign within OMD

While the finance industry has typically struggled to foster genuine customer relationships, ‘Mind over Money’ tackled this head-on by exploring the psychology of money and the consumer’s relationship with it.

The six-part first season did so well that a second series has recently started airing on TVNZ1. Nixon and Ascough will explain the strategy and thinking at the Mumbrella Finance Marketing Summit as well as explore the learnings, risks and results.

A bumper lineup of over 15 sessions has been confirmed for the summit. Included are presentations from the CMO of Latitude Financial, Caroline Ruddick, Greater Bank’s head of marketing and customer experience, Matthew Hingston, CGU marketing director, Kate Wellard, Google’s industry lead for finance, Bill Lan, and a session co-presented by Westpac’s Toby Dewar and Facebook’s Nick Tubb addressing the foundational elements that drive impact in finance marketing.

Yell Creative’s Nigel Roberts and Elizabeth Clark will kick it off with the results of a significant survey into finance marketing.

The Mumbrella Finance Marketing Summit takes place at the Amora Hotel Jamison on July 25. Tickets are on sale now.


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