Kleenex has launched its first sampling campaign inside public toilets.
Dispensers of Kleenex Cottonelle Flushable Fresh moist wipes have been installed in offices in Sydney, Melbourne and Brisbane to encourage trial of the product.
The Kimberly-Clark brand’s promotional staff had been having problems discussing toilet habits with consumers, hence the move to place the product in wash rooms.
Promotional posters will be placed with the sample packs, 191,000 of which have been placed in offices on the Eastern Seaboard.
The agencies behind the campaign were digital out of home network Inlink and brand experience agency Play.