Kleenex promote products with ‘high rise loo’ in Sydney’s Martin Place

Skyloo looKleenex is promoting its Cottonelle Flushable Cleansing Cloths in a unusual experiential activation, created by full-service shopper marketing, sampling and brand experience agency XPO Brands, which saw the brand  build a “high rise loo” with the aim of associating the brand with a sense of comfort and luxury.

XPO Brands managing director Sally Tobin said: “People are naturally a little uncomfortable talking about their loo regime. By providing them with this unusual experience we can introduce them to something new in a more practical, yet fun and engaging way.

“Climbing up to their high rise loo, we’ve created virtual imagery for them, mimicking the feeling of being on top of the world in a prestigious landmark skyscraper. It underpins our key message that by combining dry toilet paper with Kleenex Cottonelle Cleansing Cloths, their cleanliness will be raised to amazing new heights. Our goal is to send them back to their homes and offices feeling extra clean, fresh and confident!”

Comedian Jo Stanley is fronting the activation, asking those game enough to use the toilet about their ‘bottom hygiene’ and entertaining the Skyloo’s visitors.

The Kleenex High Rise Experience visited Martin Place yesterday and will be in Melbourne’s Federation Square on October 28.

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