Kmart Australia cops $1.3m penalty for spam breaches

Kmart Australia has been hit with a $1,303,500 fine for sending more than 200,000 marketing emails in breach of Australian spam laws.

An investigation by the Australian Communications and Media Authority (ACMA) found that Kmart sent 212,471 unsolicited emails between July 2022 and May 2023 to shoppers who had already unsubscribed to their mailing list.

Spam laws require that senders of e-marketing have consent from the recipient.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.