Kmart kick off retail-led Christmas campaign

Miranda Ward

November 6, 2014 12:36

Kmart is rolling out a retail-led Christmas campaign, with the discount-retailer gearing up to release a TV spot a week promoting toys, gifts, entertainment and summer fashion trends in the weeks leading up to Christmas.

The first two spots in the campaign from BWM Group Melbourne focus on toys and summer fashion items, with each spot featuring ‘The Clapping Song’ first launched in a campaign for the store in August.

https://www.youtube.com/watch?v=fiNNv7cB1I8

BWM Group Melbourne creative director Amy Hollier said: ” With this new campaign we wanted to share Kmart’s contemporary take on Christmas by ditching the red and green, and dialling up the vibrant colours in the latest trends.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.