‘Those who know use Moro’ says olive oil brand in ad from Publicis
Olive oil brand Moro has launched its latest advertising campaign telling Australians ‘those who know’ good olive oil use Moro for its passion for quality and commitment to perfection.
The 30 second television ad created by Publicis Melbourne aims to share the Spanish origins of the brand and highlight Moro’s dedication to quality by showing a family using the olive oil as a key ingredient at their family barbecue.
The campaign will run across TV, catch-up, out-of-home, print and digital as well as a food sponsorship with SBS’ food network.
Wavemaker is the media agency responsible for buying the media for the Moro campaign.
Nicolett Butchard, marketing and innovation manager at Moro, said in a statement: “What we want to demonstrate with this campaign is our passion is the driving force behind delivering exceptional quality Moro is known for and is the ‘why’ behind everything that we do.
“Once people know our story, once they know the passion, quality and authentic flavour in every bottle of Moro, they know Moro is the only way to go.”
Credits:
- Research Agency – IPSOS Connect
- Creative Agency – Publicis Melbourne
- Media Agency – Wave Maker
- Social Media – Communicado
- Marketing and Public Relations – Conga Foods
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I’d love to obtain the recipes used in the Moro tv ad …. they look delicious!
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Dear folks – I’ve seen the Moro TV ad now a few times – good ad – however, I’m sure I recognise the voice used, are you able to tell me who it is. I feel sure it’s a well known actor but can’t pin it down.
Thanks for your help
John
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